DJI Innovations is one of the leaders in developing and manufacturing high performance, reliable, and easy-touse small unmanned aerial systems (UAS) for commercial and recreational use. A HKUST student, Frank Tao Weng, founded the company under the guidance of Professor Li Zexiang (Electronic and Computer Engineering) in 2006. During the time as an incubatee company of the HKUST’s Entrepreneurship Program, DJI established its headquarter at HKUST’s Shenzhen IER building. DJI produces unmanned helicopters of various sizes and types as well as creating algorithms that enable these aerial systems to be utilized effectively. Their autopilot technology coupled with their unique stabilization system enables a camera mounted on the remote-controlled helicopter to take and deliver images that are of comparable quality to those shot from manned helicopters but in a safer and more cost-effective manner. As a pioneer of small UAS, DJI is committed to innovation and hopes to deliver the best flight technology to customers around the globe. The company is continuously investing in R&D with special emphasis on GPS positioning and WIMAX video functions in order to make their aerial systems more reliable and easier to use. They presently have over 6,000 employees and accounted over 70% of the market share, with revenue at approximately RMB 18 billion a year.